Uzum sellers — main trading operator for China supply

The challenge

By 2023 Uzbekistan's Uzum marketplace had entered an active growth phase, and its sellers were running into the classic emerging-market problem: there was no reliable end-to-end trading operator for China supply. A seller has to hold a wide assortment, ship frequently, never lose product, and not get stuck at Uzbek customs — all at once.

For MATE Group the project broke down into four blocks:

• run a scalable order-intake process across hundreds of sellers in parallel — without overloading account managers;
• preserve per-order transparency (purchase, intake, dispatch status) as volume grew;
• deliver a real service into Uzbekistan with proper customs clearance, not the typical "cargo" workaround;
• hold quality — no losses, no swaps, no spec mismatches.

Our solution

By 2023 MATE Group already had a battle-tested operating model: Xinglu in China, buyers and warehouses in Guangzhou, Yiwu and Shenzhen (with a Sanya site in preparation), the order-status system and cargo insurance running since 2017. For Uzum sellers we turned that model into a full product.

• Automated Telegram order intake. A seller places an order any day, any hour, sends it straight to a Chinese buyer, sees live delivery rates and terms. As of late 2023, no competitor on this market offers an equivalent.
• Direct buyer line. The seller talks to the Chinese buyer directly — no long chain of intermediaries. Quantity tweaks and product issues are resolved on the spot, on a short line.
• Status system. Every order is a clean chain: purchase → warehouse intake → packing → dispatch → delivery. Status is visible to the seller in real time.
• Insured deadlines and cargo. On top of the usual loss/damage insurance, MATE Group offers delivery-time insurance. On a marketplace, sellers lose money on missed deadlines more than on losses — so deadline cover matters more than the classic kind.
• Professional teams in Russia and Uzbekistan. On the CIS side, account managers resolve partner-side issues as orders run.
• Move to contract supply with customs clearance. In December 2023 the CIS and Uzbekistan stream moved to a contract model with full customs clearance — closing the last "grey" zone left over from classic cargo.

The result

MATE Group's system records over 1,500 partner sellers on the Uzum marketplace. Shipments run on a regular cadence; deliveries clear customs without delays. The Telegram order-intake system remains unique on this market as of late 2023.

The Uzum project became the foundation for MATE Group's move into "Group of Companies" status: by December 2023 the company had its own knitwear factory, a Dubai office, the MATE Group trademark registered, and groundwork laid for Noon and Amazon marketplaces in the UAE.